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Cocktail-inspired baking for unforgettable celebrations.
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What is Sift?
Sift is a premium baking brand creating celebration-worthy baking experiences inspired by iconic bakery recipes. From cocktail-inspired cake kits to seasonal baking collections, Sift helps home bakers create desserts that look and taste like they came from a boutique bakery, without the boutique bakery price or wait.
Founded by Food Network Cupcake Wars champion Andrea Ballus, Sift became known for inventive flavors and celebration-worthy desserts served across six bakery locations before evolving into a nationally available baking brand. Today, Sift's collection includes favorites like Pink Champagne, Espresso Martini, and French 75, inspired by classic cocktails but containing no alcohol.
Andrea Ballus
I opened my first Sift bakery because I believed desserts should feel like part of the celebration, not just the ending. Over the next fifteen years, Sift grew into six bakery locations, became an Inc. 5000 company, and earned national recognition after winning Food Network's Cupcake Wars.
Even after the bakeries closed, customers continued asking for their favorite Sift cakes. That inspired the next chapter: bringing those signature bakery recipes into home kitchens through thoughtfully designed baking kits. Every Sift product is developed from the same recipes and philosophy that made the original bakeries a destination for celebrations.
There's a gap between the cake mix in the grocery aisle and the $90 custom bakery cake. Sift lives in that gap: real bakery recipes, made simple enough for a Tuesday night and special enough for the moment that matters.
What We Make
Every Sift kit is cocktail-inspired and completely alcohol-free, made to be baked, no experience required.
Pink Champagne Party Cake Kit
A raspberry cake layered with bright champagne notes and signature whipped frosting. Sift's always-available, best-selling flavor and the one most requested by longtime customers.
Espresso Martini Party Cake Kit
A coffee-forward cake with espresso martini flavor notes, released as a limited direct-to-consumer drop. A favorite for hosts and coffee lovers looking for something beyond the classic birthday flavor.
French 75 Party Cake Kit
A bright, citrus-forward lemon cake inspired by the classic French 75 cocktail. Currently completing final production testing ahead of a full retail run.
Sift Flavor Club Summer Box
A limited seasonal box featuring three flavors: Lemon, Birthday Cake, and Rainbow Sugar Whoopie Cookie. Ships with free shipping and built around Sift's ongoing tradition of surprise, limited-run flavors.
Sift Flavor Club: Holiday Celebration Box
A limited holiday edition of the Flavor Club box, built for gifting season. Same surprise, limited-run format as the Summer Box, timed for holiday hosting and hostess gifts. Flavor lineup to be announced.
Where We've Been Featured
Additional coverage (Bohemian, Grub Street SF, Deliciously Noted, and more) available on request. Some archived links may be outdated — current versions confirmed before sending to press.
Full press hit list and links available at hello@siftdessertbar.com.
Ready-to-Use Quotes
What Andrea Can Speak To
Questions Editors Ask
No. Every Sift flavor is cocktail-inspired but completely alcohol-free.
Sift is produced by a women-owned co-packer in Houston, Texas.
Sift mixes have a 12-month shelf life from production.
Yes, Sift ships nationwide.
Direct-to-consumer at siftdessertbar.com, and wholesale through Faire.
Cake mix sets start at $24. The seasonal Flavor Club box is $89 with free shipping.
Founder Andrea Ballus, based on recipes originally developed for Sift's bakery locations.
Yes. Verified media requests ship within 2 business days.
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Let's Talk
Media inquiries, sample requests, and interview scheduling all go to one place.
Email hello@siftdessertbar.com Visit siftdessertbar.com